AAMC’s Medical Student and Resident Website Wins Gold at Horizon Interactive Awards
Celerity is pleased to announce that its work on a major redesign of the medical student and resident hub for the Association of American Medical Colleges (AAMC) has won Gold in the “School/University”, “Health/Human Services” and “Advocacy/Non-profit” categories at the 14th annual Horizon Interactive Awards competition.
The new AAMC website creates a visually engaging online experience for aspiring physicians, medical students, and residents to manage their medical careers. It also serves as part of a larger effort to drive brand recognition of the AAMC’s diverse product and service offerings. Celerity’s Digital Experience team worked closely with the AAMC to integrate user experience design, technology requirements, and content strategy in order to build an engaging online experience. Based on Django CMS, the site manages more than 1,500 content objects.
The site boasts an intuitive editorial workflow process that reduces change management timelines, and the infrastructure rapidly scales to handle high-traffic load during peak events like registration for the Medical College Admission Test® (MCAT®). It also integrates seamlessly with the main AAMC website and aligns with the distinct needs of pre-med students, medical students, residents, and their advisors.
Horizon Interactive Awards received over 1,100 entries from 21 different countries around the world for the competition. Their international panel of judges are interactive and creative media professionals who seek to recognize and award the best work across several facets of digital communication, including web, video, mobile applications, online advertising, and more.
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About the AAMC
The Association of American Medical Colleges ( ) is a not-for-profit association representing all 145 accredited U.S. and 17 accredited Canadian medical schools, nearly 400 teaching hospitals and health systems, and 90 academic and scientific societies.
Vice President of Marketing, Celerity