New Website Launch
McLEAN, VA – Today, Celerity launched its new public website on the heels of its corporate rebranding position as a business acceleration consultancy. The website was designed and developed by Celerity’s internal Web and Mobile Solutions team using Django CMS, an open source content management system.
Incorporating user-centered design approaches, the site prominently features Celerity’s new brand, accelerated solutions and client work portfolio in a more dynamic and intuitive manner. Celerity’s agile development methodology enabled the team to complete the project in less than four months.
“We saw the possibility of developing our own website as an opportunity to ‘practice what we preach’ while showcasing our cutting-edge web design and development expertise,” said Elisabeth Beller, Celerity’s Web and Mobile Solutions Practice Director.
Key features of the website include a highly visual design experience, search engine optimization and a straightforward navigation to guide users through an engaging, fun web experience. For ease of use, a fat footer serves as a secondary navigation option.
“Even though our team felt like it had a good grasp on our end users, we followed our standard user-centered design and project management process. The team conducted in-depth interviews and meetings with internal and external stakeholders – including clients, candidates, partners and employees – to understand and confirm their website needs and objectives,” explained Beller.
“The project required focused dedication from multiple resources across our company, but we believe the decision to develop the website internally demonstrates our commitment to the quality of services we provide,” said Beller. Moreover, this endeavor reinforces the company’s promise of creating business acceleration through our core values of creative courage, dynamic flexibility, competitive spirit and most importantly, simplicity.
Celerity’s Web and Mobile Solutions practice designs and develops content management systems, web sites, web portals, mobile applications and rich interactive applications for industry-leading clients. See Celerity's Web and Mobile Solutions or download Celerity's Web and Mobile Solutions Brochure.
Celerity is a business acceleration consultancy devoted to helping companies and government agencies break through key stuck points and solve critical problems. We deliver proven solutions in four main areas: technology adoption and integration,business process efficiency, strategy and alignment and talent. Headquartered in McLean, VA, Celerity operates nine regional offices with more than 600 employees and $96 million in revenue.
VP of Marketing, Celerity