The Great Nature Project Wins Two Interactive Media Awards

McLEAN, VA — Celerity is honored to announce that The Great Nature Project—a National Geographic photo-sharing website that aggregates user photos from social media—has won two Interactive Media Awards (IMAs).

The website received ‘Best in Class’ IMAs in the categories of “Animals/Wildlife” and “Photography” for superior design, content, feature functionality, usability, and standards compliance.

Celerity’s Digital Experience team helped accelerate the development of numerous features and functionalities for the premier website. Our top user experience designers and developers enabled photo aggregation from various social, photosharing, and citizen science sources (Instagram, Flickr, Twitter, NG YourShot, etc), interactive map features, group pages, share and “like” capabilities, easy content management (Django CMS), and Google Analytics integration.

National Geographic The Great Nature Project
The IMAs, sponsored by the Interactive Media Council (IMC), are designed to identify excellence and high achievement in website design and development. Judges—members of the IMC—are web-related leaders and experts in fields such as application development, advertising, corporate communications, and website design. In the “Animals/Wildlife” category, The Great Nature Project scored 484 out of 500 points. Design received 96 points, content received 100 points, feature functionality received 99 points, usability received 94 points, and standards compliance received 95 points. Other ‘Best in Class’ award winners include CBS News in the “News” category and Baker Tilly in the “B2B” category.

National Geographic’s digital experience optimization and user engagement have soared since the 2013 launch of The Great Nature Project. More than 301,000 images have been uploaded, photo-aggregation from social media sites is near real-time, celebrities like Michelle Obama, Joe Jonas, and Jewel have created their own collections, and the website won a Guinness World Record for Largest Online Photo Album of Animals.

To learn more about Celerity's work on this project, read our published case study, Engaging Nature Lovers via National Geographic’s Photo-Sharing Experience.


About Celerity
Celerity is a business acceleration consultancy for the digital economy. We deliver integrated solutions that help customers close gaps between business strategy, technology integration, and experience design needs. With $84m in revenue in 2014, Celerity has over 500 employees in 9 regional offices.

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Jenifer Kern
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T: 703.848.1900