Virginia Lottery Selects Celerity as Best-In-Class Digital Partner

RICHMOND, VA - Celerity is pleased to announce that we have been selected by the Virginia Lottery as a best-in-class strategic digital partner. As the Virginia Lottery approaches its 27th year of providing fantastic games for Virginians, it wanted to launch a new marketing model. Our partnership, which was announced by the Virginia Lottery last month, will include guidance and execution around both marketing and technology initiatives.

As a chosen digital partner, a core team of digital strategists, user experience designers, and developers from Celerity will help shape and drive the Lottery’s digital agenda to meet its new goal of enhancing customer experiences.

Our support will include designing a digital roadmap, outlining improvements to the organization’s web and mobile products, and implementing digital initiatives. Additional services may include Content Management, Digital Marketing support, along with the accelerated development of mobile application(s) and microsites.

By partnering with Celerity, the Virginia Lottery will be well-equipped to tackle several high-impact digital projects at once with valuable strategic oversight.

About Celerity
Celerity is a business acceleration consultancy for the digital economy. We deliver integrated digital solutions and the all-star talent needed to fuel them. Our services drive customer engagement, business efficiency, and compliance for change-minded companies looking to win big in the digital economy. With $86m in revenue in 2014, Celerity has over 500 employees in 9 regional offices.

About the Virginia Lottery
When it comes to education, the Virginia Lottery is game. In fact, it's the reason we play. We generate more than $1.4 million per day for Virginia's K-12 public schools. Operating entirely on revenue from the sale of Lottery products, the Virginia Lottery generated more than $538.6 million for Virginia's public schools in Fiscal Year 2014. For more info, visit our website, like us on Facebook, follow us on Twitter, and check us out on YouTube.

Celerity Press Contact
Jenifer Kern
VP of Marketing
T: 703.848.1900
jkern@celerity.com

Virginia Lottery Press Contact
Jill Vaughan
Director of Communications
T: 804-692-7771
jvaughan@valottery.com