Celerity Launches New Brand Strategy

Redesigned logo, tagline, and website combine to create a powerful statement

June 18, 2007

McLean, VA – Celerity, formerly known as Celerity IT, a business and technology consulting and integration service provider, announced the launch of its refined brand today. The legal name of the company remains, Celerity IT, LLC, but in order to eliminate the notion that it is just an IT company, it will now operate under the trade name Celerity.

This announcement commemorates a new phase in the company’s life cycle, more than mere growth in size, but maturation in its business model. Through a brand audit and assessment aimed at creating targeted and cohesive messaging for the company, Celerity learned its customers valued Celerity’s flexible and customized approaches to solutions, as well as the expertise and relevant domain knowledge of its employees. Building on these strengths, the company developed a new logo, tagline, and website that incorporate images and messaging to highlight their competencies and better articulate the diversity of their services.

While Celerity chose to drop "IT" from its name, providing information technology services still remains a core competency for the company, along with its ability to provide business consulting solutions to clients. Celerity provides Assessment and Advisory, Business Transformation, Technology Solution, and Change Realization services, as well as services unique to federal, state and local government clients.

A gyroscope, now proudly part of Celerity’s logo, echoes the speed and energy of Celerity’s culture and the stability and ingenuity of its solutions. The resourceful and diverse team at Celerity prides itself in delivering the objectives of each client in an adaptive, consultative manner, hence the adoption of “Your Vision, Our Versatility” as Celerity’s promise to its customers.

CEO and President Michael Berkman has expressed his enthusiasm over this announcement, calling it “wonderfully gratifying when your business grows into its own unique identity and positioning which you afford it at inception.”

Founded in 2002, Celerity is led by a team of seasoned consulting professionals, each with over 20 years of industry experience spanning financial services, telecommunications, hospitality, and healthcare, as well as the public sector. As predominantly full-time employees, Celerity’s more than 300 technical and functional consulting professionals ensure dedication to the goals of Celerity and its clients. Celerity is headquartered in McLean, VA, with offices in Harrisburg and Pittsburgh, PA, New York, NY, and Boston MA, and has over $40 million in annual revenue. They serve their clients both within these local markets and on a national basis, through a National Practice operating from the Boston office.

For more information on Celerity and how to achieve “Your Vision” with “Our Versatility”, please visit www.celerity.com.