Project Spotlight
Healthcare Company - Private Marketplace Assessment
Assessing the Pros and Cons of Creating a Private Healthcare Marketplace (Exchange)
With compliance deadlines for the Patient Protection and Affordable Care Act (ACA) quickly approaching, our client wanted to assess the viability of implementing a Private Healthcare Marketplace for its small group insurance business. It needed an outside team to perform an organization-wide assessment and formulate a marketplace solution to meet the needs of stakeholders, brokers and employers.
The Acceleration? In less than six weeks, Celerity provided a blueprint illustrating how a Private Marketplace solution could be a viable tool for acquiring and retaining customers, while expanding the company’s market presence. With a clear understanding of the critical go-to-market challenges and impacts, our client can now effectively plan for success in the new B2C healthcare market.
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