Redesigned Website Improves Lead Generation Processes and User Experience
A global provider of specialty chemicals wanted to redesign their website to improve lead generation and content personalization strategies. With thousands of products in their database and a very demanding approval process, they needed a new CMS platform with improved content management and marketing capabilities.
Celerity’s SiteCore development experts designed and developed a new website that enables the client to create personalized lead gen through content profiling, predictive personalization, and behavior tracking and targeting.
The Acceleration? A modern, fully responsive design that provides consistent user experiences across all devices and platforms, improved workflow capabilities, and seamless content management.View full case study