Digital Roadmap Helps National Association Improve Customer Engagement
The largest U.S. trade association for the oil and gas industry wanted to vastly improve its customer-facing applications that support the licensing, registration, and certification for thousands of affiliated individuals/organizations.
The client engaged Celerity to create a comprehensive digital strategy, beginning with analysis of business processes, technologies, project artifacts, requirements, and user experience design. At the conclusion of our assessment, we presented a digital roadmap of recommendations to address system shortcomings and move towards a more solid technology infrastructure.
The Acceleration? By helping the association understand the codependent relationship between digital, business process, and enterprise technology, we enabled the association to better run its daily business and serve its thousands of constituents.View full case study