Crafting an Interactive Comic Strip & Social Media Campaign for Iron Man 3 Fans
Our client, a digital agency for Fortune 100 companies, wanted to promote Iron Man 3's upcoming movie release with an interactive social media campaign. They designed a user-guided online comic strip that would engage fans, but needed to implement the multiphase design in the rapid timeline of just four weeks.
Celerity Django designers and developers brought the client’s comic designs to life with a 3D animation design and parallax scrolling effect throughout the site. We added social sharing tools, a gallery where visitors could submit illustrations for competition, integrated analytics, and responsive design for mobile devices.
The Acceleration? Our client launched on-time and on-budget, sustaining fan participation and high virality on social media before the summer movie premier.