Transforming Genetic Science Into an Interactive and Personalized Experience

Transforming Genetic Science Into an Interactive and Personalized Experience

National Geographic's Genographic Project is a groundbreaking anthropological initiative that offers participants an unprecedented view into their ancestral roots.

National Geographic turned to Celerity’s digital experts to collaboratively design, develop, and implement a dynamic web portal for the project. Here, participants can receive their personalized DNA results in a compelling story-telling format that features interactive maps, 3D booklets and data visualization experiences.

The Acceleration?  In just eight weeks, Celerity delivered a new, cutting-edge participant experience that enabled users to track multiple aspects of their genetic lineage.

The site won Interactive Media Awards (IMA) for "Best in Class" in Science and Technology and Nonprofit Websites and was a top-five finalist at SXSW Interactive Awards.

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