The shift to digital

In part one of this 2-part series, we discussed some of the factors driving the shift to digital in nonprofit environments. In part two, we’ll cover some approaches as part of your digital strategy to respond to those factors in rapidly changing circumstances. Depending on your needs, these approaches represent small, medium and large interventions …


The shift to digital

Managing membership associations and nonprofits is complicated and complex, especially in an environment where member engagement matters more than ever. COVID-19 descended upon us so quickly that many associations and nonprofits are still struggling to reconcile the consequences. There’s no doubt the pandemic has had a significant impact on normal fundraising experiences and cycles. Adding …


Change management framework

When implementing change, how do you know what is working well and what needs adjustment? What metrics help you answer those questions and demonstrate progress? Now, more than ever, change is at the core of pretty much everything in the corporate environment. From inclusion policies to technology modernization, organizations are moving forward at a rapid …


Report: The state of digital transformation today

Wherever you were on your technology modernization journey at the start of 2020, COVID-19 has likely caused sizable changes in your business. Many organizations have been pleasantly surprised by the ROI they’ve experienced from COVID’s “forced” digital business transformation. Are you using this opportunity to its full advantage? We surveyed C-suite and technology executives across …


Activate your journey map

Why is activating a journey map difficult? As organizations digitally evolve and transform, every aspect of the customer journey is mapped. Increasingly, these journeys cross internal silos and business units—are both offline and online, managed by multiple teams, and influenced by dozens of IT systems. Even when opportunities for improvement are clear, activating your customer …


Bouncing forward: Leading digital transformation

Nonprofits and member associations have had to reconcile a rapid digital pivot with their event strategy due to the pandemic. Jay Brodsky, the CDO for The American Geophysical Union, was faced with the challenge of moving AGU2020, their signature event, from an in-person celebration of science and research to a virtual event, all without losing …


Bouncing forward: Change management and customer experience

Anyone who sits down with Sjaloom Verhagen, as I had the privilege to do on the most recent installment of Celerity’s Bouncing forward series on LinkedIn Live, will be immediately struck by her attentiveness to customer experience. A veteran of Marriott and the hospitality industry, Sjaloom has made a natural transition to healthcare, and now …


Leading an Agile transformation

As a leader of an Agile transformation, it’s your job to empower teams and manage change as the entire organization works to continuously improve. One of the keys to achieving optimal agility is to instill an Agile mindset and a roadmap for continuous learning and improvement. But what else is critical to both scaling Agile …


Building a repeatable innovation process

While 84% of executives agree that innovation is essential to growth, only 6% are satisfied with the results of their innovation initiatives. Innovation can be a difficult thing to grasp. To some, it is an ephemeral business process—a lightning bolt that drops down in a moment of need and is not entirely within your control. …


Harnessing innovation at scale

Harnessing innovation can be painful and disruptive unless you turn an innovation process into part of your company’s everyday routine. Register for this webinar to learn more about building a scalable process for innovation.