Today’s consumers expect services that are free, immediate, and flawlessly delivered. The technology to support this elevated service—from artificial intelligence and the Internet of Things to gamification—is becoming more sophisticated by the minute. With so much disruption reshaping the marketplace, building a responsive enterprise that’s able to respond quickly is critical to your business’ survival …
Today’s travelers don’t want just a trip, they want an experience tailored to their every desire, with a few delightful surprises along the way. The data and technology exist to power these experiences. You just have to know how to use them. The infographic below will help you start using data to personalize traveler experiences. …
From Amazon to Facebook, today’s most ubiquitous digital brands got that way via personalization. Done correctly, consumers love it. In fact, the extent to which you personalize your customer experiences will determine the extent to which your customers trust, relate to, and engage with your brand as we move into the 2020s. So how can …
Miracles have been performed, mountains have been moved and now your executives have easy access to the data they need to develop insightful organizational strategies. But do your business units and front-line workers have the data they need to execute on that strategy? Whether you’ve centralized your data or not, chances are you’ve identified places …
Having the right information at the right time empowers positive customer experiences, enables executives to make proactive decisions and allows employees to be more productive. To get data in the right place at the right time, however, your business units need a quick, reliable way to curate the information they need from the sources that …
Increasingly in travel and hospitality, personalized offers & digital experience are shaping customer experience and driving brand loyalty.
An infographic that shows the impact the 2.5 quintillion bytes of data created every day are having on businesses going through digital transformations.
Customers tell stories through your business data, so you already know exactly what they want. But how do you interpret all that information? Our guide, Create Insight from Customer Data, will help you interpret customer data and become more customer-centric. Starting today your business can promote a deeper understanding of your customer through the stories …
Change can happen even in the smallest actions. Our 7 Ways to Be More Customer-Centric Today outlines pragmatic changes you can make now to focus on your customer and transform your business. Download the guide today to get: Seven actionable steps you can take today to align to your customer A jumpstart on building a …
Our understanding and application of cognitive biases can help build products and experiences that users will love.
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