Journey Mapping
Journey mapping allows you to visualize intangible customer experiences so you can better understand your customers’ needs, drive loyalty, and align stakeholders around high-value initiatives.
Experience
3 conditions for changing the human experience
Business must play a role in driving change and addressing the heartbreak of inequality in our country.
So you have a journey map. Now what?
As organizations strive to become more customer-centric, journey mapping has become an integral tool to help organizations get to know their customers better. But once your journey map is complete, how do you operationalize the process of turning insights into actions that will drive business outcomes? Join Celerity’s customer experience experts, Aaron Kennelly and Betsy …
Introducing an ecosystem that revolves around you
Now in their mid-30s, Amanda and Steve are ready to make the biggest investment of their lives. Both are on an upward trajectory at work. They expect their family to grow soon and so there’s a lot going into their decision to pour nearly 40% of their family’s income into a new home over the …
Becoming a responsive enterprise
Today’s consumers expect services that are free, immediate, and flawlessly delivered. The technology to support this elevated service—from artificial intelligence and the Internet of Things to gamification—is becoming more sophisticated by the minute. With so much disruption reshaping the marketplace, building a responsive enterprise that’s able to respond quickly is critical to your business’ survival …
Infographic: The modern traveler’s journey
Today’s travelers don’t want just a trip, they want an experience tailored to their every desire, with a few delightful surprises along the way. The data and technology exist to power these experiences. You just have to know how to use them. The infographic below will help you start using data to personalize traveler experiences. …
Data at the edge, vol. III: Enriched personalization
From Amazon to Facebook, today’s most ubiquitous digital brands got that way via personalization. Done correctly, consumers love it. In fact, the extent to which you personalize your customer experiences will determine the extent to which your customers trust, relate to, and engage with your brand as we move into the 2020s. So how can …
Data at the edge, vol. II: Enriched business intelligence
Miracles have been performed, mountains have been moved and now your executives have easy access to the data they need to develop insightful organizational strategies. But do your business units and front-line workers have the data they need to execute on that strategy? Whether you’ve centralized your data or not, chances are you’ve identified places …
Data at the edge, vol. I: The right information in the right place at the right time
Having the right information at the right time empowers positive customer experiences, enables executives to make proactive decisions and allows employees to be more productive. To get data in the right place at the right time, however, your business units need a quick, reliable way to curate the information they need from the sources that …
The modern traveler’s journey: Powered by data and technology
Increasingly in travel and hospitality, personalized offers & digital experience are shaping customer experience and driving brand loyalty.