Remember the days when, if you needed a new coffee maker and a cookbook, you’d drive to a department store, then to a bookstore? Then Amazon came along and, with a few clicks, it provided the convenience of buying both items from your sofa and offered options for the best price. Amazon became the one-stop …
Now in their mid-30s, Amanda and Steve are ready to make the biggest investment of their lives. Both are on an upward trajectory at work. They expect their family to grow soon and so there’s a lot going into their decision to pour nearly 40% of their family’s income into a new home over the …
Are you among the 30% of companies whose digital transformation will meet its stated goals?
Today’s consumers expect services that are free, immediate, and flawlessly delivered. The technology to support this elevated service—from artificial intelligence and the Internet of Things to gamification—is becoming more sophisticated by the minute. With so much disruption reshaping the marketplace, building a responsive enterprise that’s able to respond quickly is critical to your business’ survival …
Today’s travelers don’t want just a trip, they want an experience tailored to their every desire, with a few delightful surprises along the way. The data and technology exist to power these experiences. You just have to know how to use them. The infographic below will help you start using data to personalize traveler experiences. …
Celerity recently hosted a webinar on pragmatic transformation with guest speakers Nigel Fenwick of Forrester and Randy Hopper of Navy Federal, moderated by Celerity CEO Ken Quaglio. I watched the webinar, Think Small: The Realist’s Case for Pragmatic Transformation, with special interest because transformation is something I see companies wrestling with every day. I’ve witnessed …
The digital age has dramatically changed the relationship that companies have with their customers: armed with more information than ever before, customers are now in the driver’s seat. They decide who they’ll buy from, what they want to pay, and even what the product should be. It’s an enormous reversal from the days of “this …
Is a full-scale digital transformation really what you need? Join guest speakers Nigel Fenwick, VP and Principal Analyst at Forrester, Randy Hopper, SVP of Mortgage Lending at Navy Federal Credit Union, and Celerity CEO Ken Quaglio for Think Small: The Realist’s Case for Pragmatic Transformation, an eye-opening discussion of the transformational challenges today’s organizations face …
From Amazon to Facebook, today’s most ubiquitous digital brands got that way via personalization. Done correctly, consumers love it. In fact, the extent to which you personalize your customer experiences will determine the extent to which your customers trust, relate to, and engage with your brand as we move into the 2020s. So how can …
Miracles have been performed, mountains have been moved and now your executives have easy access to the data they need to develop insightful organizational strategies. But do your business units and front-line workers have the data they need to execute on that strategy? Whether you’ve centralized your data or not, chances are you’ve identified places …