Strategy + Insights
Why do companies struggle with digital transformation?
Companies of all sizes are faced with industry disruption, new technologies, and changing customer needs. Organizations with outdated…
When implementing change, how do you know what is working well and what needs adjustment? What metrics help you answer those questions and demonstrate progress? Now, more than ever, change is at the core of pretty much everything in the corporate environment. From inclusion policies to technology modernization, organizations are moving forward at a rapid…
Read more →Wherever you were on your technology modernization journey at the start of 2020, COVID-19 has likely caused sizable changes in your business. Many organizations have been pleasantly surprised by the ROI they’ve experienced from COVID’s “forced” digital business transformation. Are you using this opportunity to its full advantage? We surveyed C-suite and technology executives across…
Read more →Why is activating a journey map difficult? As organizations digitally evolve and transform, every aspect of the customer journey is mapped. Increasingly, these journeys cross internal silos and business units—are both offline and online, managed by multiple teams, and influenced by dozens of IT systems. Even when opportunities for improvement are clear, activating your customer…
Read more →Nonprofits and member associations have had to reconcile a rapid digital pivot with their event strategy due to the pandemic. Jay Brodsky, the CDO for The American Geophysical Union, was faced with the challenge of moving AGU2020, their signature event, from an in-person celebration of science and research to a virtual event, all without losing…
Read more →Companies of all sizes are faced with industry disruption, new technologies, and changing customer needs. Organizations with outdated…
When employees face disruptive change, they are often spurred on because there is a well-founded “why”—a justification for…
As organizations strive to become more customer-centric, journey mapping has become an integral tool to help organizations get…
Mindless. Repetitive. Tedious. Necessary. Some of the most important functions in your business are cyclical, manual processes. Often…
Learn how digital transformation is giving forward-thinking organizations the opportunity to...
How can you achieve large-scale change management that improves both the customer experience...
In a world that is increasingly going digital-first, how do you enable true transformation? Dan Murray...
Harnessing innovation can be painful and disruptive unless you turn an innovation process into....
Service blueprinting can help optimize processes that set the stage for increased employee...
Celerity CEO Ken Quaglio joined the Pittsburgh Tech Council’s TechVibe podcast to discuss...