Why do companies struggle with digital transformation?
Companies of all sizes are faced with industry disruption, new technologies, and changing customer needs. Organizations with outdated…
Customer experience
Creating an end-to-end CX: Why a great customer experience begins long before your customer ever buys your product
Most people think end-to-end customer experience (CX) starts when a customer begins to evaluate their buying options or after they’ve bought a product. This perspective leads many organizations to focus on improving the experience of using their product (usability) or shortening the time it takes to resolve a customers’ issue (customer service). But, in reality,…
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Responsive Enterprise
Adedayo Ojo joins Celerity as new Salesforce lead: Digital engagement specialist to manage firm’s customer transformation efforts
McLEAN, VIRGINIA, July 7, 2021—Accomplished customer solution expert Adedayo (Dayo) Ojo has joined global advisory firm Celerity as the new Salesforce lead and Senior Director of Customer Transformation. Dayo will also build out the firm’s burgeoning Salesforce practice to help clients leverage premier CRM tools to increase their customer centricity, responsiveness, operational excellence, and enterprise…
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Customer experience
Celerity Welcomes Kathy Hebert as New VP of Marketing: Award-winning leader to build on two decades of success in strategic communications
McLEAN, VIRGINIA, July 8, 2021—Global business and technology advisory firm Celerity announced the hiring of Kathy Hebert as their new Vice President of Marketing. A seasoned leader with more than 20 years of marketing experience, Kathy will develop and oversee multi-channel content and branding strategies to promote Celerity’s integrated services. Kathy will play an integral…
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Customer experience
What's new in nonprofit transformation?: With Julia Fitzgerald, from American Lung Association, and Ryan Hatcher, from Leukemia and Lymphoma Society
On June 3rd, Celerity hosted a LinkedIn LIVE Health + Life Sciences panel discussion, Evolving Organizations, Responsive Enterprise. These talks are always fun, but this one was especially important to me. How often do you get to talk with leaders whose healthcare associations touch millions of people impacted by blood cancer or lung problems? I…
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Customer experience
Infographic: Move your data to the intelligent edge with Azure
Enterprise Agility
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Data at the edge, vol. II: Enriched business intelligence
Operational Excellence
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Technology
Why do companies struggle with digital transformation?
Editor's Picks
Operational Excellence
Leading people through forced change
When employees face disruptive change, they are often spurred on because there is a well-founded “why”—a justification for…
Customer experience
So you have a journey map. Now what?
As organizations strive to become more customer-centric, journey mapping has become an integral tool to help organizations get…
RPA in 2020
Mindless. Repetitive. Tedious. Necessary. Some of the most important functions in your business are cyclical, manual processes. Often…
LinkedIn LIVE events
What’s new in nonprofit transformation?
On June 3rd, Celerity hosted a LinkedIn LIVE Health + Life Sciences panel discussion, Evolving Organizations, Responsive Enterprise. These ...
Bouncing forward: Leading digital transformation
Nonprofits and member associations have had to reconcile a rapid digital pivot with their event strategy due to the pandemic. Jay Brodsky, ...
Bouncing forward: Change management and customer experience
Anyone who sits down with Sjaloom Verhagen, as I had the privilege to do on the most recent installment of Celerity’s Bouncing forward ...
Webinars + podcasts
Activate your journey map
Why is activating a journey map difficult? As organizations digitally evolve and transform, every aspect of the customer journey is mapped. ...
Harnessing innovation at scale
Harnessing innovation can be painful and disruptive unless you turn an innovation process into part of your company’s everyday routine. ...
Service blueprinting explained
Work smarter. Not harder. How we do our work matters, especially in today’s business climate. When employees are productive and engaged, ...
