INSIGHTS

Knowledge is power.
Read our latest insights.

Customer experience

DAM Shopping? Use These Criteria to Find the Right DAM Vendor

The number of digital asset management (DAM) vendors on the market can be overwhelming. There are hundreds of DAM vendors, many of which provide very good solutions, making it hard to choose the right vendor for your organization. Start by developing the project goals and the key problems to be solved and then filter, filter,…

Read more →
Enterprise Agility

What is Agile Development? Defining the Basics

Agile development is super-hot right now. But what is Agile development, exactly? We’ve compiled this post to provide a basic overview and key definitions of the Agile methodology. The Agile software development methodology began in the mid-1990s but has recently gained significant traction inside and outside of IT departments due to its suitability for an…

Read more →
Uncategorized

My Experience at LinkedIn's Talent Connect Conference

I’m fresh off the plane from LinkedIn's Talent Connect event in San Francisco, and am trying to put into words how I feel about the overall experience. Here are the highlights: San Francisco was beautiful, the Giants were going to the World Series, the weather was pleasant and the fog was minimal…what’s not to like?…

Read more →
Uncategorized

3 Ways to Generate Greater ROI With the Sitecore CMS

You probably purchased the Sitecore CMS with every intention of leveraging all the robust features that make it a fully-integrated digital marketing platform. Cross-channel data analysis! Real-time personalization! Marketing automation! That all sounds great but many teams become derailed implementing these capabilities due to a higher focus on maintaining website operations. It’s really hard work…

Read more →
Technology

Working with Mutually Exclusive Fields in Django Forms

Attention Django developers! When soliciting input from users with an HTML form, you want to design forms to be as flexible as possible. That means you build in multiple form fields to support multiple input options, even if you only want the user to fill in one of them. Having two or more mutually exclusive…

Read more →
Technology

CMS Implementation Key Steps

For many, the mere thought of implementing a content management system (CMS) seems daunting. But while CMS implementation can be varied and overwhelming, the juice is worth the squeeze. A CMS can: • Simplify website updates • Organize your content • Accelerate business processes Solid content, well-defined technology, and a team with all the right…

Read more →
Enterprise Agility

Adding Transparency Into Your Agile/Kanban Workflow

Why the 3 Columns of “To Do, Doing, Done” Aren’t Always Enough On a recent project, I noticed that our previously high-performing Scrum team was sputtering. We were missing an increasing number of sprint commitments, and none of our retrospective suggestions were improving performance. In fact, retrospectives often turned into constructive critiques, where we were…

Read more →
Technology

Finding the Perfect Balance Between SaaS and In-House DAM

It's a delicate balance to develop a hybrid strategy for Digital Asset Management. While Cloud SaaS solutions appeal to many organizations as a way to reduce costs and infrastructure, there are compelling reasons not to move all assets to the cloud. The secret to finding this balance lies in understanding what assets should be moved…

Read more →
Operational Excellence

The Reality of Intellectual Property (IP) Data Protection: 3 Ways to Combat Everyday Risks

In a landmark case last week, the U.S. Justice Department charged five Chinese officials with hacking into the networks of the U.S. Steel Corporation and Westinghouse Electric. Unfortunately, the theft of corporate secrets from what is estimated to be more than 3,000 American companies in one report circulated last year is nothing new. Intellectual property…

Read more →
Technology

Native App vs. Mobile Web Debate: What Digital Experience Do You Need?

Choosing whether to build a mobile website or native application (or both!) is a decision that every organization needs to make for itself when defining its mobile and content strategies. Celerity’s Digital Experience team often helps clients make that important decision. We recently held a brown bag discussion on the topic of mobile web versus…

Read more →

Editor's Picks

Why do companies struggle with digital transformation?

Companies of all sizes are faced with industry disruption, new technologies, and changing customer needs. Organizations with outdated…

Read more→
Operational Excellence

Leading people through forced change

When employees face disruptive change, they are often spurred on because there is a well-founded “why”—a justification for…

Read more→
Customer experience

So you have a journey map. Now what?

As organizations strive to become more customer-centric, journey mapping has become an integral tool to help organizations get…

Read more→

RPA in 2020

Mindless. Repetitive. Tedious. Necessary. Some of the most important functions in your business are cyclical, manual processes. Often…

Read more→

LinkedIn LIVE events

Webinars + podcasts

activate journey map

Activate your journey map

Why is activating a journey map difficult? As organizations digitally evolve and transform, every aspect of the customer journey is mapped. ...

Read more →
innovation at scale

Harnessing innovation at scale

Harnessing innovation can be painful and disruptive unless you turn an innovation process into part of your company’s everyday routine. ...

Read more →
Service Blueprinting

Service blueprinting explained

Work smarter. Not harder. How we do our work matters, especially in today’s business climate. When employees are productive and engaged, ...

Read more →