INSIGHTS

Knowledge is power.
Read our latest insights.

Responsive Enterprise

Evolving Organizations Responsive Enterprise: Driving innovative disruption in the automotive industry

Despite more than a year of pandemic disruption and consumer hesitancy, sales of luxury car brands echo the growth of the S&P 500, demand for used cars and trucks is up 45% and it’s a seller’s market, with demand exceeding supply. In 2020, automotive manufacturers and dealers reinvented digital retail sales while simultaneously dealing with…

Read more →
Responsive Enterprise

Celerity welcomes Dr. David Nickelson to lead their Health and Life Sciences practice: 20+ Years of digital healthcare transformation experience come together to solve healthcare’s biggest challenges

McLEAN, VIRGINIA, July 29, 2021—Global business and technology advisory firm, Celerity, is proud to welcome a new Senior Client Partner to lead its Health + Life Sciences offerings, Dr. David Nickelson. With over 20 years of experience helping clients efficiently and effectively discover and deliver quality healthcare products, services, experiences and outcomes, making him the…

Read more →
Responsive Enterprise

Evolving Organizations Responsive Enterprise: What’s new in financial services transformation?

As the staggering pace of technological transformation continues, organizations are working tirelessly to not only adapt, but thrive. I had the opportunity to delve into this issue and its impact on the banking sector with Jason Henrichs, CEO of Alloy Labs, a consortium of small and mid-sized banks and fintechs. Many banks have tried to…

Read more →
Customer experience

Creating an end-to-end CX: Why a great customer experience begins long before your customer ever buys your product

Most people think end-to-end customer experience (CX) starts when a customer begins to evaluate their buying options or after they’ve bought a product. This perspective leads many organizations to focus on improving the experience of using their product (usability) or shortening the time it takes to resolve a customers’ issue (customer service). But, in reality,…

Read more →
Responsive Enterprise

Adedayo Ojo joins Celerity as new Salesforce lead: Digital engagement specialist to manage firm’s customer transformation efforts

McLEAN, VIRGINIA, July 7, 2021—Accomplished customer solution expert Adedayo (Dayo) Ojo has joined global advisory firm Celerity as the new Salesforce lead and Senior Director of Customer Transformation. Dayo will also build out the firm’s burgeoning Salesforce practice to help clients leverage premier CRM tools to increase their customer centricity, responsiveness, operational excellence, and enterprise…

Read more →
Customer experience

Driving innovative disruption in the automotive industry: With Brandon Baldassari, head of sales for Jaguar Land Rover, North America and Gabryel Cosanni, founder of The Customer Studio

Celerity is known for being a place where people with disruptive ideas about enterprise transformation can connect. Recently, I hosted Brandon Baldassari, the Head of Sales for Jaguar Land Rover, North America and Gabryel Cosanni, whose resume includes customer experience, CRM, and data integration for brands like BMW, Disney Universal, Silver Sea Cruises, and Darden…

Read more →
Responsive Enterprise

Celerity Welcomes Kathy Hebert as New VP of Marketing: Award-winning leader to build on two decades of success in strategic communications

McLEAN, VIRGINIA, July 8, 2021—Global business and technology advisory firm Celerity announced the hiring of Kathy Hebert as their new Vice President of Marketing. A seasoned leader with more than 20 years of marketing experience, Kathy will develop and oversee multi-channel content and branding strategies to promote Celerity’s integrated services. Kathy will play an integral…

Read more →
Responsive Enterprise

What's new in nonprofit transformation?: With Julia Fitzgerald, from American Lung Association, and Ryan Hatcher, from Leukemia and Lymphoma Society

On June 3rd, Celerity hosted a LinkedIn LIVE Health + Life Sciences panel discussion, Evolving Organizations, Responsive Enterprise. These talks are always fun, but this one was especially important to me. How often do you get to talk with leaders whose healthcare associations touch millions of people impacted by blood cancer or lung problems? I…

Read more →
Operational Excellence

Whitepaper: Change management metrics

Now, more than ever, change is at the core of pretty much everything in the corporate environment. From inclusion policies to technology modernization, organizations are moving forward at a rapid pace. The importance of measuring change couldn’t be greater. As a result, implementing a change management framework is increasingly important to driving results for the…

Read more →
Customer experience

Journey Mapping: Understand your customer’s journey to deliver a superior experience

Journey maps provide a way for you to visualize your customer’s or employee’s experience over time to improve experiences and fill in the gaps where experiences go wrong. When done together as a team, journey mapping also creates a shared vision of how an enhanced CX and EX can fuel better business. Download our free…

Read more →

Editor's Picks

Why do companies struggle with digital transformation?

Companies of all sizes are faced with industry disruption, new technologies, and changing customer needs. Organizations with outdated…

Read more→
Operational Excellence

Leading people through forced change

When employees face disruptive change, they are often spurred on because there is a well-founded “why”—a justification for…

Read more→
Customer experience

So you have a journey map. Now what?

As organizations strive to become more customer-centric, journey mapping has become an integral tool to help organizations get…

Read more→

RPA in 2020

Mindless. Repetitive. Tedious. Necessary. Some of the most important functions in your business are cyclical, manual processes. Often…

Read more→

LinkedIn LIVE events

202106_LinkInLIVE_Health_Panel_InsightsHero

What’s new in nonprofit transformation?

On June 3rd, Celerity hosted a LinkedIn LIVE Health + Life Sciences panel discussion, Evolving Organizations, Responsive Enterprise. These ...

Read more →
Leading digital transformation

Bouncing forward: Leading digital transformation

Nonprofits and member associations have had to reconcile a rapid digital pivot with their event strategy due to the pandemic. Jay Brodsky, ...

Read more →
Whiteboard planning

Bouncing forward: Change management and customer experience

Anyone who sits down with Sjaloom Verhagen, as I had the privilege to do on the most recent installment of Celerity’s Bouncing forward ...

Read more →

Webinars + podcasts

Sign up to watch Celerity webinar recording

On-Demand Webinar: How Responsive Enterprises thrive in uncertain times

When disruption reigns, let your customers show you the way with Customer-Centricity, Operational Effectiveness and Agility Business as ...

Read more →
activate journey map

Activate your journey map

Why is activating a journey map difficult? As organizations digitally evolve and transform, every aspect of the customer journey is mapped. ...

Read more →
innovation at scale

Harnessing innovation at scale

Harnessing innovation can be painful and disruptive unless you turn an innovation process into part of your company’s everyday routine. ...

Read more →