INSIGHTS

Knowledge is power.
Read our latest insights.

Customer experience

What's new in nonprofit transformation?: With Julia Fitzgerald, from American Lung Association, and Ryan Hatcher, from Leukemia and Lymphoma Society

On June 3rd, Celerity hosted a LinkedIn LIVE Health + Life Sciences panel discussion, Evolving Organizations, Responsive Enterprise. These talks are always fun, but this one was especially important to me. How often do you get to talk with leaders whose healthcare associations touch millions of people impacted by blood cancer or lung problems? I…

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Operational Excellence

Whitepaper: Change management metrics

Now, more than ever, change is at the core of pretty much everything in the corporate environment. From inclusion policies to technology modernization, organizations are moving forward at a rapid pace. The importance of measuring change couldn’t be greater. As a result, implementing a change management framework is increasingly important to driving results for the…

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Customer experience

Journey Mapping: Understand your customer’s journey to deliver a superior experience

Journey maps provide a way for you to visualize your customer’s or employee’s experience over time to improve experiences and fill in the gaps where experiences go wrong. When done together as a team, journey mapping also creates a shared vision of how an enhanced CX and EX can fuel better business. Download our free…

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Responsive Enterprise

From digital transformation to actual enterprise change: 4 success strategies for breakthrough performance

According to research cited by Forbes, 70% of digital investments are bound to fail across $1.3 trillion in digital transformation initiatives. The key challenge is: digital transformation is not an initiative or an event with a clear ending. The task will never be complete. To look at it as a behemoth you have to tackle…

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Responsive Enterprise

Whitepaper: Building the Responsive Enterprise

As the winds of change blow stronger, businesses need to bend with them or risk breaking altogether. For leaders, that means creating teams and structures that support operational resilience, increase flexibility, and use change to sustain value and create differentiation. In this whitepaper, Celerity analyzes the market forces conspiring to make adaptability a business imperative.…

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Customer experience

The shift to digital: 3 approaches to digital strategy for nonprofits

In part one of this 2-part series, we discussed some of the factors driving the shift to digital in nonprofit environments. In part two, we’ll cover some approaches as part of your digital strategy to respond to those factors in rapidly changing circumstances. Depending on your needs, these approaches represent small, medium and large interventions…

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Customer experience

The shift to digital: How to improve member engagement and fundraising experiences in nonprofits

Managing membership associations and nonprofits is complicated and complex, especially in an environment where member engagement matters more than ever. COVID-19 descended upon us so quickly that many associations and nonprofits are still struggling to reconcile the consequences. There’s no doubt the pandemic has had a significant impact on normal fundraising experiences and cycles. Adding…

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Operational Excellence

Change management framework: The importance of measuring change

When implementing change, how do you know what is working well and what needs adjustment? What metrics help you answer those questions and demonstrate progress? Now, more than ever, change is at the core of pretty much everything in the corporate environment. From inclusion policies to technology modernization, organizations are moving forward at a rapid…

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Responsive Enterprise

Report: The state of digital transformation today

Wherever you were on your technology modernization journey at the start of 2020, COVID-19 has likely caused sizable changes in your business. Many organizations have been pleasantly surprised by the ROI they’ve experienced from COVID’s “forced” digital business transformation. Are you using this opportunity to its full advantage? We surveyed C-suite and technology executives across…

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Customer experience

Activate your journey map: 5 steps to overcoming barriers

Why is activating a journey map difficult? As organizations digitally evolve and transform, every aspect of the customer journey is mapped. Increasingly, these journeys cross internal silos and business units—are both offline and online, managed by multiple teams, and influenced by dozens of IT systems. Even when opportunities for improvement are clear, activating your customer…

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Editor's Picks

Why do companies struggle with digital transformation?

Companies of all sizes are faced with industry disruption, new technologies, and changing customer needs. Organizations with outdated…

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Operational Excellence

Leading people through forced change

When employees face disruptive change, they are often spurred on because there is a well-founded “why”—a justification for…

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Customer experience

So you have a journey map. Now what?

As organizations strive to become more customer-centric, journey mapping has become an integral tool to help organizations get…

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RPA in 2020

Mindless. Repetitive. Tedious. Necessary. Some of the most important functions in your business are cyclical, manual processes. Often…

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LinkedIn LIVE events

Leading digital transformation

Bouncing forward: Leading digital transformation

Nonprofits and member associations have had to reconcile a rapid digital pivot with their event strategy due to the pandemic. Jay Brodsky, ...

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Whiteboard planning

Bouncing forward: Change management and customer experience

Anyone who sits down with Sjaloom Verhagen, as I had the privilege to do on the most recent installment of Celerity’s Bouncing forward ...

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digital-first

Bouncing forward

Last week, I got to sit down with Dan Murray, advisor at Quantum Metric and former CDO of Bed Bath & Beyond. Dan is whip smart and has ...

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Webinars + podcasts

activate journey map

Activate your journey map

Why is activating a journey map difficult? As organizations digitally evolve and transform, every aspect of the customer journey is mapped. ...

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innovation at scale

Harnessing innovation at scale

Harnessing innovation can be painful and disruptive unless you turn an innovation process into part of your company’s everyday routine. ...

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Service Blueprinting

Service blueprinting explained

Work smarter. Not harder. How we do our work matters, especially in today’s business climate. When employees are productive and engaged, ...

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