Why do companies struggle with digital transformation?
Companies of all sizes are faced with industry disruption, new technologies, and changing customer needs. Organizations with outdated…
Hi everyone, By now, you may recall me saying the triggering events for clients to engage with us are due to something that was there all along, them changing or the world changing. It seems to me that the summer of 2020 highlights how some things were there all along and how those things can…
Read more →As organizations strive to become more customer-centric, journey mapping has become an integral tool to help organizations get to know their customers better. But once your journey map is complete, how do you operationalize the process of turning insights into actions that will drive business outcomes? Join Celerity’s customer experience experts, Aaron Kennelly and Betsy…
Read more →I’ve been thinking a lot about telehealth since the coronavirus took hold. I’m not a medical professional, but having advised companies in this industry and as a consumer, I have observed how healthcare providers have slowly adopted and used telehealth in increasingly innovative ways over the past decade. However, what was once hyped as a…
Read more →Now in their mid-30s, Amanda and Steve are ready to make the biggest investment of their lives. Both are on an upward trajectory at work. They expect their family to grow soon and so there’s a lot going into their decision to pour nearly 40% of their family’s income into a new home over the…
Read more →Today’s travelers don’t want just a trip, they want an experience tailored to their every desire, with a few delightful surprises along the way. The data and technology exist to power these experiences. You just have to know how to use them. The infographic below will help you start using data to personalize traveler experiences.…
Read more →From Amazon to Facebook, today’s most ubiquitous digital brands got that way via personalization. Done correctly, consumers love it. In fact, the extent to which you personalize your customer experiences will determine the extent to which your customers trust, relate to, and engage with your brand as we move into the 2020s. So how can…
Read more →Miracles have been performed, mountains have been moved and now your executives have easy access to the data they need to develop insightful organizational strategies. But do your business units and front-line workers have the data they need to execute on that strategy? Whether you’ve centralized your data or not, chances are you’ve identified places…
Read more →Having the right information at the right time empowers positive customer experiences, enables executives to make proactive decisions and allows employees to be more productive. To get data in the right place at the right time, however, your business units need a quick, reliable way to curate the information they need from the sources that…
Read more →In 2018—in the US alone—consumers spent $2.1 trillion on travel. As the buying power of Millennials and Gen Z expands and they increasingly crave new adventures over material possessions, that number is poised for growth. Knowing that today’s consumers are researching, booking and interfacing with brands in different ways, predominantly on mobile, companies are leveraging…
Read more →What do we mean when we talk about moving data to the "intelligent edge?" At its core, we mean getting the right information in the right place at the right time. With 2.5 quintillion bytes of data created every day, that task is far easier said than done for most companies. Fortunately, tools like Microsoft…
Read more →Companies of all sizes are faced with industry disruption, new technologies, and changing customer needs. Organizations with outdated…
When employees face disruptive change, they are often spurred on because there is a well-founded “why”—a justification for…
As organizations strive to become more customer-centric, journey mapping has become an integral tool to help organizations get…
Mindless. Repetitive. Tedious. Necessary. Some of the most important functions in your business are cyclical, manual processes. Often…
On June 3rd, Celerity hosted a LinkedIn LIVE Health + Life Sciences panel discussion, Evolving Organizations, Responsive Enterprise. These ...
Nonprofits and member associations have had to reconcile a rapid digital pivot with their event strategy due to the pandemic. Jay Brodsky, ...
Anyone who sits down with Sjaloom Verhagen, as I had the privilege to do on the most recent installment of Celerity’s Bouncing forward ...
When disruption reigns, let your customers show you the way with Customer-Centricity, Operational Effectiveness and Agility Business as ...
Why is activating a journey map difficult? As organizations digitally evolve and transform, every aspect of the customer journey is mapped. ...
Harnessing innovation can be painful and disruptive unless you turn an innovation process into part of your company’s everyday routine. ...