INSIGHTS

Knowledge is power.
Read our latest insights.

Customer experience

3 conditions for changing the human experience

Hi everyone, By now, you may recall me saying the triggering events for clients to engage with us are due to something that was there all along, them changing or the world changing. It seems to me that the summer of 2020 highlights how some things were there all along and how those things can…

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Customer experience

So you have a journey map. Now what?

As organizations strive to become more customer-centric, journey mapping has become an integral tool to help organizations get to know their customers better. But once your journey map is complete, how do you operationalize the process of turning insights into actions that will drive business outcomes? Join Celerity’s customer experience experts, Aaron Kennelly and Betsy…

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Customer experience

How do you feel about telehealth now?

I’ve been thinking a lot about telehealth since the coronavirus took hold. I’m not a medical professional, but having advised companies in this industry and as a consumer, I have observed how healthcare providers have slowly adopted and used telehealth in increasingly innovative ways over the past decade. However, what was once hyped as a…

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Customer experience

Introducing an ecosystem that revolves around you: The Future of Digital Mortgages, Part 1

Now in their mid-30s, Amanda and Steve are ready to make the biggest investment of their lives. Both are on an upward trajectory at work. They expect their family to grow soon and so there’s a lot going into their decision to pour nearly 40% of their family’s income into a new home over the…

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Customer experience

Infographic: The modern traveler's journey

Today’s travelers don’t want just a trip, they want an experience tailored to their every desire, with a few delightful surprises along the way. The data and technology exist to power these experiences. You just have to know how to use them. The infographic below will help you start using data to personalize traveler experiences.…

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Customer experience

Data at the edge, vol. III: Enriched personalization

From Amazon to Facebook, today’s most ubiquitous digital brands got that way via personalization. Done correctly, consumers love it. In fact, the extent to which you personalize your customer experiences will determine the extent to which your customers trust, relate to, and engage with your brand as we move into the 2020s. So how can…

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Customer experience

Data at the edge, vol. II: Enriched business intelligence

Miracles have been performed, mountains have been moved and now your executives have easy access to the data they need to develop insightful organizational strategies. But do your business units and front-line workers have the data they need to execute on that strategy? Whether you’ve centralized your data or not, chances are you’ve identified places…

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Customer experience

Data at the edge, vol. I: The right information in the right place at the right time

Having the right information at the right time empowers positive customer experiences, enables executives to make proactive decisions and allows employees to be more productive. To get data in the right place at the right time, however, your business units need a quick, reliable way to curate the information they need from the sources that…

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Customer experience

The modern traveler's journey: Powered by data and technology

In 2018—in the US alone—consumers spent $2.1 trillion on travel. As the buying power of Millennials and Gen Z expands and they increasingly crave new adventures over material possessions, that number is poised for growth. Knowing that today’s consumers are researching, booking and interfacing with brands in different ways, predominantly on mobile, companies are leveraging…

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Customer experience

Infographic: Move your data to the intelligent edge with Azure

What do we mean when we talk about moving data to the "intelligent edge?" At its core, we mean getting the right information in the right place at the right time. With 2.5 quintillion bytes of data created every day, that task is far easier said than done for most companies. Fortunately, tools like Microsoft…

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Editor's Picks

Why do companies struggle with digital transformation?

Companies of all sizes are faced with industry disruption, new technologies, and changing customer needs. Organizations with outdated…

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Operational Excellence

Leading people through forced change

When employees face disruptive change, they are often spurred on because there is a well-founded “why”—a justification for…

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Customer experience

So you have a journey map. Now what?

As organizations strive to become more customer-centric, journey mapping has become an integral tool to help organizations get…

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RPA in 2020

Mindless. Repetitive. Tedious. Necessary. Some of the most important functions in your business are cyclical, manual processes. Often…

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LinkedIn LIVE events

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What’s new in nonprofit transformation?

On June 3rd, Celerity hosted a LinkedIn LIVE Health + Life Sciences panel discussion, Evolving Organizations, Responsive Enterprise. These ...

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Leading digital transformation

Bouncing forward: Leading digital transformation

Nonprofits and member associations have had to reconcile a rapid digital pivot with their event strategy due to the pandemic. Jay Brodsky, ...

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Whiteboard planning

Bouncing forward: Change management and customer experience

Anyone who sits down with Sjaloom Verhagen, as I had the privilege to do on the most recent installment of Celerity’s Bouncing forward ...

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Webinars + podcasts

Sign up to watch Celerity webinar recording

On-Demand Webinar: How Responsive Enterprises thrive in uncertain times

When disruption reigns, let your customers show you the way with Customer-Centricity, Operational Effectiveness and Agility Business as ...

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activate journey map

Activate your journey map

Why is activating a journey map difficult? As organizations digitally evolve and transform, every aspect of the customer journey is mapped. ...

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innovation at scale

Harnessing innovation at scale

Harnessing innovation can be painful and disruptive unless you turn an innovation process into part of your company’s everyday routine. ...

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