Strategy + Insights
Why do companies struggle with digital transformation?
Companies of all sizes are faced with industry disruption, new technologies, and changing customer needs. Organizations with outdated…
Today’s consumers expect services that are free, immediate, and flawlessly delivered. The technology to support this elevated service—from artificial intelligence and the Internet of Things to gamification—is becoming more sophisticated by the minute. With so much disruption reshaping the marketplace, building a responsive enterprise that's able to respond quickly is critical to your business’ survival…
Read more →Today’s travelers don’t want just a trip, they want an experience tailored to their every desire, with a few delightful surprises along the way. The data and technology exist to power these experiences. You just have to know how to use them. The infographic below will help you start using data to personalize traveler experiences.…
Read more →The digital age has dramatically changed the relationship that companies have with their customers: armed with more information than ever before, customers are now in the driver’s seat. They decide who they’ll buy from, what they want to pay, and even what the product should be. It’s an enormous reversal from the days of “this…
Read more →This will come as no surprise—it’s getting harder and harder to find qualified IT talent. The unemployment rate in the tech sector has reached an historic low at 1.3%1. And the situation is projected to get worse, creating a perfect storm for staffing in the IT industry. LinkedIn predicts that, by 2020, the technology, media…
Read more →From Amazon to Facebook, today’s most ubiquitous digital brands got that way via personalization. Done correctly, consumers love it. In fact, the extent to which you personalize your customer experiences will determine the extent to which your customers trust, relate to, and engage with your brand as we move into the 2020s. So how can…
Read more →Miracles have been performed, mountains have been moved and now your executives have easy access to the data they need to develop insightful organizational strategies. But do your business units and front-line workers have the data they need to execute on that strategy? Whether you’ve centralized your data or not, chances are you’ve identified places…
Read more →Having the right information at the right time empowers positive customer experiences, enables executives to make proactive decisions and allows employees to be more productive. To get data in the right place at the right time, however, your business units need a quick, reliable way to curate the information they need from the sources that…
Read more →In 2018—in the US alone—consumers spent $2.1 trillion on travel. As the buying power of Millennials and Gen Z expands and they increasingly crave new adventures over material possessions, that number is poised for growth. Knowing that today’s consumers are researching, booking and interfacing with brands in different ways, predominantly on mobile, companies are leveraging…
Read more →What do we mean when we talk about moving data to the "intelligent edge?" At its core, we mean getting the right information in the right place at the right time. With 2.5 quintillion bytes of data created every day, that task is far easier said than done for most companies. Fortunately, tools like Microsoft…
Read more →Do you test your solutions only after they’re developed? Or do you include QA testing from the start and have it baked in through every phase of your development process? Most organizations fall somewhere between those two ends of the spectrum. And knowing where you fall is the key to moving toward the Agile, continuous…
Read more →Companies of all sizes are faced with industry disruption, new technologies, and changing customer needs. Organizations with outdated…
When employees face disruptive change, they are often spurred on because there is a well-founded “why”—a justification for…
As organizations strive to become more customer-centric, journey mapping has become an integral tool to help organizations get…
Mindless. Repetitive. Tedious. Necessary. Some of the most important functions in your business are cyclical, manual processes. Often…
Learn how digital transformation is giving forward-thinking organizations the opportunity to...
How can you achieve large-scale change management that improves both the customer experience...
In a world that is increasingly going digital-first, how do you enable true transformation? Dan Murray...
Harnessing innovation can be painful and disruptive unless you turn an innovation process into....
Service blueprinting can help optimize processes that set the stage for increased employee...
Celerity CEO Ken Quaglio joined the Pittsburgh Tech Council’s TechVibe podcast to discuss...