INSIGHTS

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Customer experience

UI Toolkit: The Necessary Deliverable for Responsive Design

In today’s web design world, designing responsively has two meanings: (1) designing user-friendly and efficient UI, and (2) building sites with a design that accommodates end-users from any device. An exemplary site should achieve both of these goals. No matter the size of the site, responsive design can be incredibly complicated --but it doesn’t have…

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Customer experience

Stuff Speaks: An Introduction to Affordances for Digital Experience Design

The mug on my desk talks to me. Its size and weight tell me I can grasp and lift it. The flatness of its bottom tells me it’s okay to set it on my desk. Its hollowness encourages me to fill it (with any variety of stuff: coffee, pens, paperclips, marbles). The shape of its…

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Customer experience

8 UX Design Tips to Take Your Site From Good to Great

Research shows that if it takes a user longer than 10 seconds to find what they’re looking for on your website, they will give up and abandon the page entirely. Chances of that person coming back to your site are slim to none—in fact, poor UX design can cost you valuable customers. Your site’s ability…

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Customer experience

10 UX Designer Interview Questions

Hiring top-notch UX Designers is essential for your company to be competitive in the digital space. When interviewing UX Design candidates, you not only need to know the right questions to ask, but the right responses your candidates should be giving. Below are the top 10 UX designer interview questions to ask your UX candidates…

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Customer experience

Start Prototyping Now!

Our previous post on prototyping provided the “why” for prototyping. This post aims to give you the “how.” Most companies do not consider prototypes as required deliverables. Therefore, it helps to be flexible with your prototyping process and tools. The Ideal Project for Prototyping Putting prototypes together for every page type is sometimes a possibility.…

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Customer experience

The Benefits of Prototyping

If you’re doing any kind of development these days, the term “prototype” has probably been thrown around at some point. Sadly, more often than not, it’s in the context of “that thing we really can’t fit into the budget.” Others view prototyping as a frivolous endeavor that means building an app just so it can…

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Customer experience

How to Jumpstart Your Digital Strategy: UX, Content, and Technology

Despite all its beauty, let’s just admit it: digital is overwhelming. There’s more of everything. More data. More access. More channels. And more potential for real-time interaction. If you’re like most organizations I work with, your digital presence has swelled into a frenzied network of disparate websites, apps, technology, and social media channels, with more…

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Customer experience

Why UX's Time Has Come

As a seasoned UX designer, I’ve worked with clients in many different types of organizations to envision new products and services or evolve their existing web properties. The most undeniably successful projects—and therefore the best user experiences—to which I’ve contributed were those that allowed for feedback from both client stakeholders and end users early and…

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Customer experience

Top 10 Web and Mobile Design Trends for 2015

Want to stay on top of the most popular trends in digital design this year? Check out our list of what's hot. 1. Minimalism The emergence of Flat Design, which was the biggest design trend in 2014, signifies a cultural shift towards greater comfort with two-dimensional user interfaces. Whereas Flat Design was a revolution from…

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Customer experience

DAM Shopping? Use These Criteria to Find the Right DAM Vendor

The number of digital asset management (DAM) vendors on the market can be overwhelming. There are hundreds of DAM vendors, many of which provide very good solutions, making it hard to choose the right vendor for your organization. Start by developing the project goals and the key problems to be solved and then filter, filter,…

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Editor's Picks

Why do companies struggle with digital transformation?

Companies of all sizes are faced with industry disruption, new technologies, and changing customer needs. Organizations with outdated…

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Operational Excellence

Leading people through forced change

When employees face disruptive change, they are often spurred on because there is a well-founded “why”—a justification for…

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Customer experience

So you have a journey map. Now what?

As organizations strive to become more customer-centric, journey mapping has become an integral tool to help organizations get…

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RPA in 2020

Mindless. Repetitive. Tedious. Necessary. Some of the most important functions in your business are cyclical, manual processes. Often…

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LinkedIn LIVE events

financial services transformation

What’s new in financial services transformation?

Every now and then I get to talk with a leader who is so deeply knowledgeable one could say they are a tiny bit obsessed. Jason Henrichs ...

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Webinars + podcasts

Sign up to watch Celerity webinar recording

On-Demand Webinar: How Responsive Enterprises thrive in uncertain times

When disruption reigns, let your customers show you the way with Customer-Centricity, Operational Effectiveness and Agility Business as ...

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activate journey map

Activate your journey map

Why is activating a journey map difficult? As organizations digitally evolve and transform, every aspect of the customer journey is mapped. ...

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innovation at scale

Harnessing innovation at scale

Harnessing innovation can be painful and disruptive unless you turn an innovation process into part of your company’s everyday routine. ...

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