INSIGHTS

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Enterprise Agility

The Scoop on Scrum Development

When I got my Certified ScrumMaster license in Silicon Valley a few years ago, I was surprised to find 20 or so employees from Apple—not from their Development team, but from their Marketing team—there to learn about Scrum. Now, that doesn’t seem so strange. Scrum is quickly affecting more and more departments in businesses everywhere,…

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Enterprise Agility

Agile and Waterfall: The Best of Both Worlds for Project Management

“One fails, we ALL fail!” is a common phrase used across team that use Agile methodologies. But why is this not a mantra for Waterfall projects? Today it seems many organizations are focused on one methodology or the other, instead of looking at ways to leverage the strengths of both to successfully deliver projects. I…

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Enterprise Agility

Managing an Agile Development Project with Scrum: Balancing Speed and Feature Fidelity

Having an “I want it here, I want it all, and I want it now” mindset is one of the quickest ways to derail an Agile Scrum project. During my experience as a Scrum Coach working in Agile methodologies, I often see a lack of trust between business leaders and IT software development. This leads…

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Customer experience

Driving innovative disruption in the automotive industry: With Brandon Baldassari, head of sales for Jaguar Land Rover, North America and Gabryel Cosanni, founder of The Customer Studio

Celerity is known for being a place where people with disruptive ideas about enterprise transformation can connect. Recently, I hosted Brandon Baldassari, the Head of Sales for Jaguar Land Rover, North America and Gabryel Cosanni, whose resume includes customer experience, CRM, and data integration for brands like BMW, Disney Universal, Silver Sea Cruises, and Darden…

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Editor's Picks

Why do companies struggle with digital transformation?

Companies of all sizes are faced with industry disruption, new technologies, and changing customer needs. Organizations with outdated…

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Operational Excellence

Leading people through forced change

When employees face disruptive change, they are often spurred on because there is a well-founded “why”—a justification for…

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Customer experience

So you have a journey map. Now what?

As organizations strive to become more customer-centric, journey mapping has become an integral tool to help organizations get…

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RPA in 2020

Mindless. Repetitive. Tedious. Necessary. Some of the most important functions in your business are cyclical, manual processes. Often…

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Webinars + podcasts

activate journey map

Activate your journey map

Why is activating a journey map difficult? As organizations digitally evolve and transform, every aspect of the customer journey is mapped. ...

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innovation at scale

Harnessing innovation at scale

Harnessing innovation can be painful and disruptive unless you turn an innovation process into part of your company’s everyday routine. ...

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Service Blueprinting

Service blueprinting explained

Work smarter. Not harder. How we do our work matters, especially in today’s business climate. When employees are productive and engaged, ...

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