Strategy + Insights
Why do companies struggle with digital transformation?
Companies of all sizes are faced with industry disruption, new technologies, and changing customer needs. Organizations with outdated…
Why is activating a journey map difficult? As organizations digitally evolve and transform, every aspect of the customer journey is mapped. Increasingly, these journeys cross internal silos and business units—are both offline and online, managed by multiple teams, and influenced by dozens of IT systems. Even when opportunities for improvement are clear, activating your customer…
Read more →While 84% of executives agree that innovation is essential to growth, only 6% are satisfied with the results of their innovation initiatives. Innovation can be a difficult thing to grasp. To some, it is an ephemeral business process—a lightning bolt that drops down in a moment of need and is not entirely within your control.…
Read more →Tap into a proven process to harness innovation at scale Since the COVID shut-downs in March, companies of all sizes have been forced to re-think old ways of doing business. The ability to successfully innovate new products, new features, even new ways of thinking, is vital. We’ve worked with mid-size and Fortune 1000 companies in…
Read more →If only we could crawl inside our customers’ heads to learn what they think and feel when they interact with our brand. Then we could finely tune our solutions to create exceptional customer experiences. Right? Well, that’s what journey mapping can do. It allows you to visualize intangible customer experiences so you can better understand…
Read more →Companies of all sizes are faced with industry disruption, new technologies, and changing customer needs. Organizations with outdated…
When employees face disruptive change, they are often spurred on because there is a well-founded “why”—a justification for…
As organizations strive to become more customer-centric, journey mapping has become an integral tool to help organizations get…
Mindless. Repetitive. Tedious. Necessary. Some of the most important functions in your business are cyclical, manual processes. Often…
Learn how digital transformation is giving forward-thinking organizations the opportunity to...
How can you achieve large-scale change management that improves both the customer experience...
In a world that is increasingly going digital-first, how do you enable true transformation? Dan Murray...
Harnessing innovation can be painful and disruptive unless you turn an innovation process into....
Service blueprinting can help optimize processes that set the stage for increased employee...
Celerity CEO Ken Quaglio joined the Pittsburgh Tech Council’s TechVibe podcast to discuss...