Why do companies struggle with digital transformation?
Companies of all sizes are faced with industry disruption, new technologies, and changing customer needs. Organizations with outdated…
Most people think end-to-end customer experience (CX) starts when a customer begins to evaluate their buying options or after they’ve bought a product. This perspective leads many organizations to focus on improving the experience of using their product (usability) or shortening the time it takes to resolve a customers’ issue (customer service). But, in reality,…
Read more →Celerity is known for being a place where people with disruptive ideas about enterprise transformation can connect. Recently, I hosted Brandon Baldassari, the Head of Sales for Jaguar Land Rover, North America and Gabryel Cosanni, whose resume includes customer experience, CRM, and data integration for brands like BMW, Disney Universal, Silver Sea Cruises, and Darden…
Read more →Journey maps provide a way for you to visualize your customer’s or employee’s experience over time to improve experiences and fill in the gaps where experiences go wrong. When done together as a team, journey mapping also creates a shared vision of how an enhanced CX and EX can fuel better business. Download our free…
Read more →In part one of this 2-part series, we discussed some of the factors driving the shift to digital in nonprofit environments. In part two, we’ll cover some approaches as part of your digital strategy to respond to those factors in rapidly changing circumstances. Depending on your needs, these approaches represent small, medium and large interventions…
Read more →Companies of all sizes are faced with industry disruption, new technologies, and changing customer needs. Organizations with outdated…
When employees face disruptive change, they are often spurred on because there is a well-founded “why”—a justification for…
As organizations strive to become more customer-centric, journey mapping has become an integral tool to help organizations get…
Mindless. Repetitive. Tedious. Necessary. Some of the most important functions in your business are cyclical, manual processes. Often…
Despite more than a year of pandemic disruption and consumer hesitancy, sales of luxury car brands echo the growth of the S&P 500, ...
As the staggering pace of technological transformation continues, organizations are working tirelessly to not only adapt, but thrive. I had ...
Celerity is known for being a place where people with disruptive ideas about enterprise transformation can connect. Recently, I hosted ...
When disruption reigns, let your customers show you the way with Customer-Centricity, Operational Effectiveness and Agility Business as ...
Why is activating a journey map difficult? As organizations digitally evolve and transform, every aspect of the customer journey is mapped. ...
Harnessing innovation can be painful and disruptive unless you turn an innovation process into part of your company’s everyday routine. ...