INSIGHTS

Knowledge is power.
Read our latest insights.

Customer Centricity

Harnessing innovation at scale

Tap into a proven process to harness innovation at scale Since the COVID shut-downs in March, companies of all sizes have been forced to re-think old ways of doing business. The ability to successfully innovate new products, new features, even new ways of thinking, is vital. We’ve worked with mid-size and Fortune 1000 companies in…

Read more →
Customer Centricity

Journey Mapping

If only we could crawl inside our customers’ heads to learn what they think and feel when they interact with our brand. Then we could finely tune our solutions to create exceptional customer experiences. Right? Well, that’s what journey mapping can do. It allows you to visualize intangible customer experiences so you can better understand…

Read more →
Experience

3 conditions for changing the human experience

Hi everyone, By now, you may recall me saying the triggering events for clients to engage with us are due to something that was there all along, them changing or the world changing. It seems to me that the summer of 2020 highlights how some things were there all along and how those things can…

Read more →
Customer Centricity

So you have a journey map. Now what?

As organizations strive to become more customer-centric, journey mapping has become an integral tool to help organizations get to know their customers better. But once your journey map is complete, how do you operationalize the process of turning insights into actions that will drive business outcomes? Join Celerity’s customer experience experts, Aaron Kennelly and Betsy…

Read more →

Editor's Picks

Strategy + Insights

Why do companies struggle with digital transformation?

Companies of all sizes are faced with industry disruption, new technologies, and changing customer needs. Organizations with outdated…

Read more →
Operational Excellence

Leading people through forced change

When employees face disruptive change, they are often spurred on because there is a well-founded “why”—a justification for…

Read more →
Customer Centricity

So you have a journey map. Now what?

As organizations strive to become more customer-centric, journey mapping has become an integral tool to help organizations get…

Read more →
Cloud Services

RPA in 2020

Mindless. Repetitive. Tedious. Necessary. Some of the most important functions in your business are cyclical, manual processes. Often…

Read more →