INSIGHTS

Knowledge is power.
Read our latest insights.

Customer Centricity

Journey Mapping

If only we could crawl inside our customers’ heads to learn what they think and feel when they interact with our brand. Then we could finely tune our solutions to create exceptional customer experiences. Right? Well, that’s what journey mapping can do. It allows you to visualize intangible customer experiences so you can better understand…

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Experience

3 conditions for changing the human experience

Hi everyone, By now, you may recall me saying the triggering events for clients to engage with us are due to something that was there all along, them changing or the world changing. It seems to me that the summer of 2020 highlights how some things were there all along and how those things can…

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Customer Centricity

So you have a journey map. Now what?

As organizations strive to become more customer-centric, journey mapping has become an integral tool to help organizations get to know their customers better. But once your journey map is complete, how do you operationalize the process of turning insights into actions that will drive business outcomes? Join Celerity’s customer experience experts, Aaron Kennelly and Betsy…

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Experience

Introducing an ecosystem that revolves around you

Now in their mid-30s, Amanda and Steve are ready to make the biggest investment of their lives. Both are on an upward trajectory at work. They expect their family to grow soon and so there’s a lot going into their decision to pour nearly 40% of their family’s income into a new home over the…

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Editor's Pick

Workforce Solutions

4 Key questions to ask your IT talent provider

This will come as no surprise—it’s getting harder and harder to find qualified IT talent. The unemployment rate…

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Strategy + Insights

Brief: Create a pragmatic application modernization plan

It’s easy to get overwhelmed at the prospect of updating an entire portfolio of applications. But moving forward…

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Technology

Outlook: Where Is RPA Headed?

This article series began with examining what robotic process automation (RPA) is. It then made the case for…

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Operational Excellence

14 Must-Know Mobile App Best Practices

Mobile technology use is at an all time high as 80 percent of internet surfers now own a…

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