INSIGHTS

Knowledge is power.
Read our latest insights.

Customer Centricity

Journey Mapping

If only we could crawl inside our customers’ heads to learn what they think and feel when they interact with our brand. Then we could finely tune our solutions to create exceptional customer experiences. Right? Well, that’s what journey mapping can do. It allows you to visualize intangible customer experiences so you can better understand…

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Customer Centricity

So you have a journey map. Now what?

As organizations strive to become more customer-centric, journey mapping has become an integral tool to help organizations get to know their customers better. But once your journey map is complete, how do you operationalize the process of turning insights into actions that will drive business outcomes? Join Celerity’s customer experience experts, Aaron Kennelly and Betsy…

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Operational Excellence

Leading people through forced change

When employees face disruptive change, they are often spurred on because there is a well-founded “why”—a justification for a necessary change that will make the business more successful. Organizational leaders create a story for this journey because there is a compelling reason to do so. But this normal path to change has been significantly overturned…

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Strategy + Insights

Why do companies struggle with digital transformation?

2020 is here, and with it comes a new set of challenges. The next decade will see companies of all sizes faced with industry disruption, new technologies, and changing customer needs. Organizations with outdated systems, inefficient processes, and nimble competitors have reached a tipping point—they must either evolve or expire. In short, digital transformation is…

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Editor's Pick

Workforce Solutions

4 Key questions to ask your IT talent provider

This will come as no surprise—it’s getting harder and harder to find qualified IT talent. The unemployment rate…

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Strategy + Insights

Brief: Create a pragmatic application modernization plan

It’s easy to get overwhelmed at the prospect of updating an entire portfolio of applications. But moving forward…

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Technology

Outlook: Where Is RPA Headed?

This article series began with examining what robotic process automation (RPA) is. It then made the case for…

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Operational Excellence

14 Must-Know Mobile App Best Practices

Mobile technology use is at an all time high as 80 percent of internet surfers now own a…

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