Case Studies » Transforming eCommerce Retailer

Agile Coaching Drives Transformative Development Success. 



A premier mail-order and eCommerce retailer had pockets of developers beginning an uneven adoption of Agile development methodologies. The company’s executive leadership saw Agile’s potential for their organization and desired to properly support the adoption. They engaged Celerity to provide a combination of both Agile training and coaching to establish a path for long-term Agile success.



The project began by establishing an Enterprise Agility Team. In collaboration with internal client resources, Celerity built and prioritized an Agile Transformation Backlog and began implementation of the highest priority items.

After establishing the current state project needs, the Agile adoption roadmap included:

  • Conducting intensive, hands-on trainings at the executive and team levels
  • Ongoing Agile coaching
  • Identifying a pilot project with three initial Agile teams
  • Growing the pilot to five teams
  • Scaling Agile across the development organization

Celerity’s success with this roadmap was due to a practical approach that was customized to the specific needs of the client. The Agile trainings had students working in a series of sprints, building software together, and facing real-life problems. The mechanics, roles, principles, and empirical process of Scrum were demonstrated and practiced. Common missteps and misunderstandings were discussed so students grew into a greater self-awareness of the problems they would face. Agile coaching of pilot teams and executive stakeholders increased confidence and provided fast answers to key questions.



As the Agile pilots progressed, they were using Kanban for updates to existing products, while new product development teams were using Scrum. The teams were able to realize the benefits of Agile methodologies, including team cohesion, transparency, and speed to market. 
The Agile Transformation Backlog became an evolving mechanism that tackled present state challenges and ensured success. The client continued its journey up the maturity curve with plans to adopt a scaled Agile framework.



  • An Enterprise Agility Team championed the project and set a prioritized roadmap
  • Kanban and Scrum methodologies were used as best fit solutions for different teams
  • Interactive training meant employees experienced Agile firsthand

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