In 2018—in the US alone—consumers spent $2.1 trillion on travel. As the buying power of Millennials and Gen Z expands and they increasingly crave new adventures over material possessions, that number is poised for growth.
Knowing that today’s consumers are researching, booking and interfacing with brands in different ways, predominantly on mobile, companies are leveraging the power of social media to influence interest and website traffic. But much more is needed to impact decision-making, create personalized experiences and convert the shopper to a confirmed traveler.
Understand the trends driving the industry today.
From “bleisure” trips where business travelers extend their stays to tour local sites to affordable “sharing economy” stays at Airbnbs and “insta-holidays” where vacationers leverage last-minute deals, today’s trends are reshaping the industry. Other trends are amenity focused and have already been successfully implemented in top brands, such as sustainable options for ecologically correct travel and wellness solutions incorporating healthy options for the traveler. But today’s most prevalent (and opportunity-rich) trends are driven by personalized information:
Personalized Travel Experiences
Improved Loyalty Programs
Mobile Apps Galore
Take a pragmatic approach to delivering more meaningful experiences.
The message behind the trends is that it’s time to optimize your approach to customer touchpoints from beginning to end. And the more personalized, relevant and timely your customer information is, the more your understanding of your audience grows.
The keys are data and technology. Travelers want a simple, integrated, and personalized way to experience travel through a robust platform fueled by AI and other consumer preference data. And you want to optimize your travelers’ journeys, increase brand loyalty and transform researchers into revenue. Here’s how Celerity can help.
Optimize Your Customer Journey
Celerity leverages proven and proprietary methods to help you determine the right strategy for your brand. We can help you:
Improve Performance and Enable Innovation
Through strategic consulting and seasoned development expertise, Celerity will help:
Enable Value-Added 3rd Party Integration
Celerity’s mastery of emerging technologies makes it possible to:
Personalize Your Customer Touchpoints
Our data expertise is bringing the personalization trend alive, enabling you to: