Delivering digital prototypes based on empirical evidence to reduce erosion and increase annual operating profit
Services
- CX research
- Data + analytics
- Process optimization + automation
- Product + service design
- Technology modernization
- Vision + strategy
Engagement at-a-glance
In just 8 weeks, Celerity partnered with a Fortune 10 Healthcare client to conquer challenges tied to manual data collection, limited insights visibility, and solution evaluation. By delivering Salesforce-integrated proof-of-concept digital prototypes, we not only met their needs but also secured an ongoing partnership to drive efficiency, boost data insights, and bolster their bottom line.
Our team of experts focused on:
Leading stakeholder workshops to align on short-term goals, long-term vision, and success metrics for the tool
Conducting 17 generative, in-depth individual interviews that led to the creation of 4 user personas, 4 current state journey maps, and user stories
Engaging in an iterative design process, including 6 design reviews and 16 moderated usability testing sessions, to deliver a proof-of-concept prototype
Handing over Figma prototype design files, research artifacts, and user requirements list as well as next step recommendations for the build and launch of the tool
The solution
To tackle the project effectively, our team of user experience researchers and designers employed the Triple Diamond Framework. The first phase focused on understanding the current state, user needs, and key metrics. We conducted workshops, stakeholder interviews, and artifact analysis to gain insights. We used affinity mapping to identify patterns and synthesized the information into a future state vision, key insights from stakeholder interviews, user personas, current state journey maps, and user stories.
In the second phase, we followed an iterative process of experimentation, seeking to solve user problems through ideation and testing. We gathered user requirements, created design sketches, conducted design system research, and held technical alignment workshops. We also conducted design reviews and moderated usability testing sessions to refine and validate the design concepts. Through this iterative process, we developed proof-of-concept digital prototypes for 4 user types based on empirical evidence.
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