Case Studies » National Geographic

Next Generation Intranet Fuels Collaboration and Engagement for National Geographic Employees.



National Geographic wanted to build a more interactive intranet to improve employee collaboration and communication. A next generation site was vital to meeting the company’s goals for improving the employee experience, fostering an inclusive organizational culture, and accommodating more social capabilities. In addition to needing an updated content management system, National Geographic wanted to integrate the new site with other internal applications and add networking components.



To accelerate the major intranet redesign and build a more visual, social, and content-relevant communications platform, Celerity’s team was engaged in each phase of the project—from discovery, UX design and CMS selection to development, testing, training, and roll-out. The team took an Agile, user-centered design approach and focused on developing dynamic information-sharing features and functionality to enhance the user experience that made the site highly customizable.

To make the new system intuitive, the design focused on social enterprise components that allow employees to have open, real-time conversations, follow/like one another's customizable profiles, and build common circles. Integration tools with LinkedIn allow employees to automatically load contact and background information, and add directory information like skills, interests, and languages.



Celerity worked with National Geographic to produce a next generation intranet site that makes employee collaboration and content contribution effortless. The site boasts distributed content capabilities, so users can easily generate and maintain relevant content. Employees can provide feedback and ideas on defined topics using online forms, and access curated content on their home page through a news feed.

And thanks to Celerity's enhancements to site administration capabilities, everything from background images to promotional banners and organizational charts can be managed via the CMS. The permissioning system integrated with Active Directory and PeopleSoft HR data, delivering a seamless experience for employees and the system owners. The site was recognized by the Nielsen Norman Group as a Top Ten Intranet of the Year.



  • Social enterprise tool combining best-of-breed social technologies to enable real-time, open conversations, follow/like other employees, receive notifications, and share information via a micro-blogging tool
  • Distributed content capabilities enabling users to generate and maintain relevant content using a simplified user interface
  • Awarded as a Nielsen Norman Top Ten Intranet of the Year

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