Case Studies » Association of American Medical Colleges

Helping aspiring doctors attend medical school with a new digital experience



The Association of American Medical Colleges (AAMC) sought to improve brand recognition of its products and services with a unified online experience that would become the primary avenue for aspiring physicians, medical students, and residents to manage their medical careers.



To develop the new web experience, Celerity worked closely with the Association to integrate user experience design, technology requirements, and content strategy. Celerity used an Agile approach to define CMS requirements, information architecture, and a web taxonomy to improve SEO. The result was a Django CMS website with intuitive content management capabilities and rapid scalability for high-traffic events, like MCAT® exam registration.



Using an Agile approach, Celerity collaborated with the AAMC to transform their vision into a beautifully designed website, which seamlessly integrates with the main AAMC website and meets the distinct needs of their consumers. The site won Gold at the AVA Awards.



  • A modern visual aesthetic based on a mobile-first design that’s fully responsive and Section 508-compliant
  • Cloud-based infrastructure built on Heroku provides dynamic scalability and automatically manages peaks and troughs of user traffic
  • Leveraged Django CMS, Elasticsearch, Amazon S3, Fastly, and Adept Scale

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