You've Gone Digital. Now What?
With an ever-expanding number of digital channels and assets, you're probably wondering how to get your hands around it all. Without an overarching digital strategy to inform the execution of your digital projects, you risk alienating customers with a disjointed brand and user experience.
We define digital strategy as: "a holistic view of your goals for moving your business forward, using anything digital." Through our business management roots and strategic understanding of the full digital value chain, our digital consultants look at three areas of your business to deliver an actionable plan:
- External Climates
- Business Goals
- Technology Requirements
We can help you answer complex questions, such as:
- How can I drive user engagement across all channels?
- What platforms should I invest in?
- How do I coordinate my digital channels to present one voice?
- How do we act nimbly as customer needs change?
- What other ways can I generate revenue via digital channels?
- How do we manage the content as it grows?
- Where am I falling behind competitors in the digital space?
A digital roadmap gives you a visual yet concrete, tactical path for executing your project, campaign, or program. We assess your goals, research your target audience, and analyze your resources to build the most efficient path forward.
Digital Effectiveness Audit
We interview your stakeholders, document process flows, and work with your technology department to understand your ability to respond to changes in your digital business. The result is a Digital Effectiveness Scorecard, which provides clear improvement areas.
Gain the insight you need to optimize your analytics measurement strategy and deliver valuable information to business stakeholders across marketing, sales, and ecommerce functions. We offer analytics assessments, measurement strategy, and maintenance support.
Finding where and how to reach your customers and what makes them tick. Using quantitative and qualitative processes, we'll uncover the practical and emotional areas that drive your customers' behavior.
Content is the tip of the iceberg, yet many people struggle to attain consistent quality, message, and voice across all digital channels. Our content strategists provide content migration, content organization, and ROI expertise.
Digital Change Management
As your company transitions to digital, you need to ensure that your digital strategy aligns with business processes. It's not just about the product, but how your organization handles the ensuing impacts to business process, risk, and governance. We'll give you the tools you need to improve how you're partnering internally to better serve your customers.