Case Studies » Energy Association

Digital integration

Creating a digital roadmap to improve user experience and enterprise agility

To become an agile organization, you need a solid Agile development process.

The largest U.S. trade association for the oil and gas industry wanted to vastly improve the user experience of its most prominent customer-facing applications. These applications support the licensing, registration, and certification of thousands of affiliated individuals/organizations. They also serve as the association’s core source of revenue.

An association’s website is its life blood. Members count on having reliable access to publications, research, education and more when they need it. To launch the new and improved applications without experiencing a major hiccup in its daily business, the association sought a strategic partner to quickly identify both short and long-term improvements, refine its internal Agile development process, and develop an improvement plan for user experience and lower-cost maintenance. Celerity was a perfect fit to enable the association’s digital integration and help them become a more agile organization.

Services

  • Agile Development
  • Customer experience
  • Operational roadmaps

Services

  • Agile Development
  • Customer experience
  • Operational roadmaps

To become an agile organization, you need a solid Agile development process.

The largest U.S. trade association for the oil and gas industry wanted to vastly improve the user experience of its most prominent customer-facing applications. These applications support the licensing, registration, and certification of thousands of affiliated individuals/organizations. They also serve as the association’s core source of revenue.

An association’s website is its life blood. Members count on having reliable access to publications, research, education and more when they need it. To launch the new and improved applications without experiencing a major hiccup in its daily business, the association sought a strategic partner to quickly identify both short and long-term improvements, refine its internal Agile development process, and develop an improvement plan for user experience and lower-cost maintenance. Celerity was a perfect fit to enable the association’s digital integration and help them become a more agile organization.

Building a digital roadmap that leads to a more solid infrastructure

Celerity’s comprehensive digital integration strategy for the association began with an analysis of their business processes, technologies, project artifacts, requirements, and user experience design. This revealed specific application challenges, including a poorly designed user experience, system bugs, and a lack of integration with legacy and support systems. All these issues resulted in an influx of complaints to their call center, damaging their value in the eyes of their members. Additionally, the existing platforms had a weak architecture and code base, and current product and project management processes lacked transparency.

Celerity analyzed the association’s current system from functionality to business processes, performed a usability assessment, developed a code stabilization plan, and established a baseline for program/project management quality. At the end of the six-week assessment, Celerity presented a digitally integrated roadmap of recommendations to address system shortcomings, align system functionalities to business processes, improve user experience, and move toward a more solid technology infrastructure.

Mapping a future of digital integration and enterprise agility for the association

By helping the association understand the integrated relationship between strategy, experience, process, and technology, Celerity enabled their enterprise agility. The digital roadmap Celerity created for the association gives their internal developers a step-by-step plan to follow to execute the recommendations and improve user experience across thousands of members.

After the six-week assessment, Celerity was further engaged to proceed with a longer-term engagement for Agile development to provide enhancements and maintenance on two of the applications.

Before Celerity

Undefined needs for digital integration

Poorly designed user experience, weak architecture and system bugs

Need for Agile development and improved processes

Lack of integration between applications and legacy systems

With Celerity

Thorough assessment and prioritization of digital needs performed in just six weeks

Detailed plan for improving UX and system agility

Agile Method IconAgile development and maintenance of two applications

ExperienceDigital roadmap outlining steps for a streamlined enterprise

Related Case Studies

Transforming eCommerce Retailer

Agile Coaching and Transformation

National Energy Company

Custom Sales Application