Transforming Genetic Science Into an Interactive and Personalized Experience
National Geographic's Genographic Project is a groundbreaking anthropological initiative that offers participants an unprecedented view into their ancestral roots.
National Geographic turned to Celerity’s web and mobile experts to help design, develop, and implement a dynamic web portal for the project. Here, participants can receive their personalized DNA results in a compelling story-telling format that features interactive maps, 3D booklets and data visualization experiences.
The Acceleration? In just eight weeks, Celerity delivered a new, cutting-edge participant experience that enabled users to track multiple aspects of their genetic lineage.View full case study