Driving Brand Engagement with a New Online Experience for Medical Students and Residents

Driving Brand Engagement with a New Online Experience for Medical Students and Residents

The Association of American Medical Colleges (AAMC) sought to improve brand recognition of their products and services with a unified online experience that would become the primary avenue for aspiring physicians, medical students, and residents to manage their medical careers.

To develop the new web experience, Celerity worked closely with the Association to integrate user experience design, technology requirements, and content strategy.

Celerity used Agile methodologies to define CMS requirements, information architecture, and a web taxonomy to improve SEO opportunities for the AAMC. The result was a Django CMS website with intuitive content management capabilities and rapid scalability for high-traffic events, like MCAT® exam registration.

The Acceleration?  Using an Agile approach, Celerity collaborated with the AAMC to transform their vision into a beautifully designed website, which seamlessly integrates with the main AAMC website and meets the distinct needs of their consumers. The site won Gold at the 2016 AVA Awards.

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