DDI Leaderchip Mobile App

DDI Leaderchip Mobile App

Development Dimensions International (DDI) was looking to build a mobile app that would provide workplace leadership advice, industry statistics, and subject-matter expertise to a population of leaders.

DDI excels in helping organizations grow and develop their leaders, dealing largely with organizations of all sizes, around the world. This mobile project meant they would be engaging with consumers directly, presenting a new set of challenges, from branding, to marketing, to technology.

As an established partner, Celerity was asked to guide DDI through this new project from initial creative concept to final app store submission.

The Acceleration

Celerity’s experience team enabled DDI to bring leadership guidance and related support to a new audience. Even before any substantial marketing push, the app had generated hundreds of organic downloads and was seeing repeat use among core users.

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