Digital Transformation Improves Player Engagement

Digital Transformation Improves Player Engagement

Recognizing that the Digital Age presents fresh challenges and business opportunities, a prominent State Lottery elected to create new, engaging online experiences to capture and maintain player loyalty. But to realize their full digital potential, the Lottery required a partner that understood the nuances of digital strategy and experience-driven technology.

Celerity worked closely with the Lottery to define a digital roadmap that would boost and manage player engagement across digital channels. We delivered a complex demographic analysis that formed the foundation of a player engagement framework, and then created a Marketing Intelligence Strategy to provide insight around player motivations and behavior analytics.

The Acceleration? In only 9 months, Celerity’s digital strategists built the foundation for the State Lottery’s “digital first” thinking, moving the client toward its goal of 37% monthly playership.

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